They'd crank up the fax as loud as it could go so every time it rang it was a morale booster. - Adam Cherry, discussing what it was like in the early days of Cherry Optical, Inc.

Check out our close-up in the latest issue of Optical Lab Products. We're so honored to be named Lab Innovator of the Year! Take a look at our history, secrets to our success and the Q&A with Adam Cherry! The entire team at Cherry Optical, Inc would like to say thank you to our Independent eye care professionals for your continued support.

“A customer is not dependent on us; we are dependent on them. A customer is not an interruption of our work. He is the reason for it.” - Wendy Salle: Salle Opticians in Atlanta, GA