At Cherry Optical Lab, we don’t just make lenses—we make the world’s Happiest Humans. That means making sure the people and practices who trust us always feel supported, in every conversation, every call, and every interaction.  

Our Customer Care team truly has one goal: to give customers the very best from the start, and every step of the way.  

And for us, being there for our customers isn’t just about answering the phone when they call; it’s about how we answer them. Rachel, our Customer Service Manager, explains it best: “To Cherry, it’s important to have Happy Humans on the phone because we’ve always believed that if we have a team of people who genuinely love to do their job, Eye Care Professionals are going to feel that.”  

That’s why when you call Cherry, you’ll never have to fight through an automated system or talk to a bot. “We want you to chat with us,” says Rachel. “We’re going to send you a message from a real human; never something a bot generates.” 

That’s a difference our customers can hear, feel, and see. 

Because that commitment to real human connection is one way we set ourselves apart.  

Plus, you can trust that our team knows its stuff.  

When you chat with our team, you speak with trained professionals. About 63% of our phone team is ABO-certified. That means you’re getting expert guidance from people who understand optics inside and out – so you’re not just getting an answer, you’re getting real solutions that will help your practice shine.  

Take it from our customers: “A lot of our accounts will say, ‘I know that when I call Cherry, they’re going to be able to help me. They’re going to be able to answer my question.’” 

And that support is available when you need it most.  

With a Customer Care team of 39 Happy Humans spread strategically across the country, we’re available whenever and wherever our customers need us. In fact, in January 2024, we extended our hours. Now, you can reach us from 8 a.m. to 7:30 p.m. CST. 

“We made the change because we have West Coast accounts, and we want to make sure that we’re available when they need to talk to someone,” Rachel explains. “So now, if we have accounts in a specific time zone, for the most part, we have phone agents in that specific time zone.”   

So, whether you’re in Florida or California, there’s a Happy Human ready to pick up your call. 

That’s the Cherry way.  

We may call it “pursuing perfection” because “good enough” isn’t in our vocabulary, especially when it comes to supporting our customers. From onboarding to ongoing support, to extended service hours, and ABO-certified experts on the phone, we’re here to help you and your practice succeed.  

We will always show up, answer your call, and make sure you feel supported, every single day.